Digital Marketing Projects.

Rizzo Young has the privilege of collaborating with many companies across a plethora of industries, including legal, real estate, healthcare, auto, facility services, technology, and retail. While doing so, our digital marketing and advertising agency has tackled numerous unique challenges, built businesses from scratch, and helped others to achieve the next level of growth. These are a selection of our favorites.

 Services.

Rizzo Young focuses on six core areas of digital marketing: Social Media Marketing, Search Engine Optimization (SEO), Email Marketing, Web Design, Content Marketing, and Search Engine Marketing (SEM). By integrating all of these concepts together, Rizzo Young creates fully comprehensive digital marketing strategies for clients across industries. Learn more about our processes below.

 Social Media Marketing (SMM).

In 2021, social media should be a key part of building your brand. As a social media marketing agency, we work with mainstream platforms, including Facebook, Instagram, LinkedIn, Google My Business, Twitter, and Pinterest, Reddit, and Tumblr. Starting this year, we’ve also added Snapchat, TikTok, Reddit, and Tumblr to our repertoire.

When Rizzo Young manages a social media platform, for all intents and purposes, we cover all aspects and features. This offers a holistic social media experience for our clients’ audience and keeps their presence updated as platforms regularly introduce new features. Through social media management, Rizzo Young also creates content with the goal of driving engagement for current and potential customers. Our digital marketing and advertising agency manages the following social media marketing channels:

Through our social media marketing experience, Rizzo Young has determined that content should satisfy four key areas of business interaction: Entertainment, Education, Connection, and Sales Support. Creating a process that regularly touches on these pillars of social media content, allows our clients to interact with their customer base in a nuanced, purpose-driven manner.

To get started with your social media marketing strategy, book a Planning Session with Rizzo Young.

Previous Social Media projects.

 Search Engine Optimization (SEO).

In January 2021, Google search traffic represents 91.38% of all search engine traffic with nearly 4 billion users. On top of that, Google accounts for over 200 unique criteria when determining which search results are the most relevant. Enter Search Engine Optimization. Commonly referred to as SEO, Search Engine Optimization is the process of increasing a brand’s relevancy score across search engines.

Although a service offered by Rizzo Young in itself, our digital marketing and advertising agency takes SEO into account with our five other services as well, including social media marketing, email marketing, web design, content marketing, and search engine marketing. Though Google currently controls the vast majority of the search engine market share, Rizzo Young believes in ensuring that brands have both a local and global search presence. Along this vein, it is common for our team to lead businesses to conquer via Google My Business while also submitting domains to the most popular search engines. These include the following:

• Google

• Bing

• Yahoo!

• Baidu

• Yandex

But SEO isn’t just about the domain. It’s also about the content at hand. Through our research and familiarity with countless SEO tools, Rizzo Young tackles the issue of “relevancy” from multiple angles. This level of thoroughness ensures that businesses are optimized both from a holistic approach and a granular one.

To get started with your search engine optimization strategy, book a Planning Session with Rizzo Young.

Previous SEO projects.

 Email Marketing.

In 2021, over 4 billion people globally rely on email for communication, making email marketing a viable strategy for any business. These 4 billion users are responsible for the 300 billion daily emails transferred around the world. And 2020 saw the addition of 40.6 billion additional emails over the previous year, so email is here to stay for the long haul.

Through email marketing, Rizzo Young assists clients in accomplishing a wide variety of advertising goals. Some want to establish consistent newsletters to keep their audience informed. Others want to alert customers to the latest products on sale, or even to kick off a sales funnel. Some organizations even aim to build out full-fledged email automation systems to target potential clients at the individual level.

When Rizzo Young is collaborating with you on your email marketing strategy, our team will walk with you step-by-step through the creation process, identifying recommended platforms, design preferences, and goal targets. This breakdown ensures trackable data to truly understand your audience’s needs.

To get started with your email marketing strategy, book a Planning Session with Rizzo Young.

Previous Email Marketing projects.

Web Design.

A website is the online headquarters of any organization, making effective web design paramount to digital efforts. Having worked with numerous platforms through the years, Rizzo Young is focused purely on Squarespace web design. Squarespace is a user-friendly website builder, enabling users to continually update their site once the build is done, regardless of their tech proficiency.

As a digital marketing and advertising agency, Rizzo Young believes in creating an online presence for clients that encourages their users to explore their site, and by extension, their brand as a whole. Whether your company’s goal is to drive traffic, educate your audience, or to drive conversions, Rizzo Young tailors our approach for each client. With our emphasis on design, user experience, and SEO, Outside of the website design itself, Rizzo Young Marketing also provides:

Having worked with Squarespace for years, Rizzo Young Marketing is a Squarespace Circle member. This offers our digital marketing and advertising agency early access to new features, longer trial periods, weekly Squarespace updates, and product discounts. Through our Squarespace website design process, Rizzo Young presents a customized solution to accommodate any organization’s needs.

To get started with your web design, book a Planning Session with Rizzo Young.

Previous Web Design projects.

Content Marketing (Blogging).

Many have heard the phrase: Content, or content marketing, is king. In a recent survey, 89% of organizations rely on organic search as their most effective distribution channel, meaning it could easily make or break a business. In 2021, content is no longer about sharing an article and “being done with it”, which is why Rizzo Young identifies four key areas that sets our content marketing apart:

1. Branding

2. Search Engine Optimization

3. Readability

4. Imagery

With branding, Rizzo Young aims to create a content strategy reflective of your organization’s core values, mission, and goals. Through doing so, our clients have content strategies in alignment with their business vision.

As previously mentioned, SEO is ingrained in each of our six core services. With content marketing, SEO means writing content that can be easily understood by any search engine, helping clients to rank their content above the competition.

Unfortunately, the average American reads at a 7th to 8th-grade reading level. This means that content must be simplified for an audience, keeping users on your website longer. However, Rizzo Young does tailor each content strategy for our clientele, thus some prefer more technical verbiage.

A high-quality image is one of the key factors in deciding whether or not someone will give a piece of content a chance in the first place. With Rizzo Young, blurry imagery is a non-starter, so we either employ high-quality licensed or royalty-free images across all blog material.

To get started with your content marketing strategy, book a Planning Session with Rizzo Young.

Previous Content Marketing projects.

Search Engine Marketing (SEM).

Out of every online experience, 68% of them begin with a search engine, ensuring that search engine marketing is a powerful tactic for any company. In addition, the average organization earns $3.00 in revenue for every $1.60 dedicated towards Google Ads. While countless organizations start their journey with a limited online presence, search engine marketing helps them to garner reach and engagement at an accelerated pace. The paid “big brother” of SEO, SEM takes the form of search engine advertising.

Similar to any of our other core marketing services, Rizzo Young works to understand client goals at the beginning of the process. Our team then designs campaigns around those goals, regardless of whether they’re concentrating on driving website traffic, generating phone calls, or triggering app downloads.

But search engine marketing has evolved beyond traditional search engines. In 2021, every social media platform features robust search engine functionality and RSS feeds, presenting brands with nuanced opportunities for native advertising.

To get started with your search engine marketing strategy, book a Planning Session with Rizzo Young.

Previous SEM projects.