Venus Travel
For Venus Travel, the world is their specialty. Owned and operated by the Conenna family, this travel agency creates tailored domestic and international packages to some of the world’s finest locales, spanning five continents.
Although Venus Travel goes back to ‘68, they recognized the need for assembling a modern digital presence. When approaching Rizzo Young, the owner, John Conenna, wanted to present high-level information on his travel agency to potential clients, while simultaneously showing reverence to his family’s legacy and the Chicagoland Italian-American community that views Venus Travel as a local institution. Keeping these factors in mind, Maria and Rick set out to redesign the Venus Travel website through Squarespace, incorporating high-quality imagery and preparing professional copywriting to clearly communicate their brand’s messaging.
“Rizzo Young Marketing is what your business needs in the modern era. They are very capable of taking your business to the next level by concentrating on the strengths and weaknesses to make it perfect in the marketing world. At Venus Travel, we are always looking to better ourselves for our clients, look no further than Rizzo Young Marketing.”
The result of Rizzo Young’s website redesign efforts led Venus Travel to fully reimagine its website aesthetic and user experience. After greeting visitors with a hero video on the homepage, the redesigned site showcases Venus Travel’s repertoire of booking locales. Meanwhile, the site still pays homage to the Conenna family roots, successfully blending together traditionalism with tech-friendly modernism. Most significantly, website analytics rose in numerous key areas, allowing Venus Travel to show brand new audiences why the world is their specialty.
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