As we leap into 2024, the landscape of social media marketing is evolving with unprecedented momentum, shaping the way brands interact with their audiences. Grasping the latest trends in this fast-paced digital realm is not just beneficial—it is essential for any business aiming to remain at the forefront of their industry. Here, we delve into the pivotal trends that are defining the future of social media and digital marketing in 2024.
Read MoreIn the evolving landscape of social media, TikTok stands tall with its innovative features aimed at amplifying user experience and offering unmatched marketing opportunities. We delve deep into the recent changes on TikTok that every marketer should be keenly aware of.
Read MoreWith the digital landscape in constant flux, brands and businesses are always on the lookout for novel ways to reach their target audience. Among the trailblazers in this dynamic setting, TikTok, a dominant force in the realm of short-form video content, has once again expanded its horizons with the introduction of the "Search Ads Toggle."
Read MoreIn the ever-evolving world of digital marketing, TikTok has emerged as a powerhouse platform for brands to engage with a vast and highly engaged audience.
Read MoreFor those following the latest digital marketing trends, you probably noticed the sudden burst of short-form video content in 2022.
Read MoreHeading into the New Year, many seek to understand TikTok monetization in 2022. Last year, TikTok seized the crown as the most downloaded app in the entire world.
Read MoreWhen we think of TikTok, most of us undoubtedly think of a harmless app used by younger generations to entertain themselves, their friends, and their online followers. Hundreds of those short videos of dancing, singing, and pranks have gone viral.
Unfortunately, there seems to be a much more sinister side to the China-based platform than first meets the eye. There are mounting concerns over the idea that TikTok steals personal information, such as location data and email addresses.
Read MoreIn today’s world, fake profiles are a common facet of social media. These fake social media profiles are used for different reasons, some more significant than others.
Because of this trend, learning how to spot them can mean a world of difference, both in terms of your business’ social media marketing strategy and in terms of the information that you take in and share.
Popular social media platforms, such as Instagram and Facebook, realize this and have been implementing new policies to try to limit these fake profiles on their platforms. However, even with these policies, it’s difficult to capture all of them.
So, here’s how you can begin to discern the real from the fake.
Read MoreSocial media has become such a dominant force in today’s culture. According to Statista.com, the average person spends about 136 minutes on social media daily.
With social media becoming so popular, many businesses take advantage of it through the promotion of their businesses. Common social media platforms such as Facebook, Twitter, Instagram, and YouTube are the most well known. However, there has been a rise in the popularity of the new social media app called TikTok.
This leads to the big question: Should I use TikTok for my business?
Read MoreIn 2016, the video sharing app, Tik Tok, was launched. Within just one year, they accumulated over 100 million users, and launched internationally, setting the stage for global competition with the likes of Instagram and Snapchat.
In 2019, many businesses are just learning about Tik Tok for the first time, but in the first quarter of this year, it became the most downloaded app on the apple store.
Read MoreOne of the questions we always get is “Do you do SEO?” It’s usually asked as if it was a buzzword picked up casually in conversation, something that closer resembles a Holy Grail than a marketing discipline.
In short, the answer is yes, we do SEO.
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